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NEW YORK Pepsi is kicking off the new year with a major presence in New York City’s Times Square and the debut of the first TV ad by its new agency, Omnicom Group’s TBWA\Chiat\Day, Playa del Rey, Calif.
The ad, “Wordplay,” began running on Dec. 28 on YouTube and a microsite, Refresheverything.com. It’s meant to appeal to the next generation known as millennials, per Pepsi. Appropriately, the ad is a fast-paced montage of words like “love,” “optimism” and “joy” set against various colorful backgrounds.
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