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DALLAS Shell Lubricants is putting the creative portion of its Pennzoil Motor Oil brand’s $20 million advertising account into review, the client confirmed.
Incumbent GSD&M in Austin, Texas, will defend, the client said. Consultancy Roth Associates in New York is handling the review for the Houston-based client, which acquired the Pennzoil-Quaker State Co. on Oct. 1.
The search reflects Shell’s desire to move the brand in a new direction, the client said. GSD&M will retain Pennzoil’s media planning and buying business.
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