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NEW YORK Pennsylvania Tourism this week launches a campaign from Red Tettemer that invites visitors to tell their “PA Stories.”
The effort is comprised of outdoor, radio, TV and guerrilla marketing designed to drive consumers to the client’s Web site, visitPA.com, where visitors can share their experiences traveling in the state.
“Around every bend, there’s a story waiting to be told. Tell us yours at visitPA.com,” reads one transit ad that relates the first-person story of a man whose pants are lost to an elk during a camping trip.
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