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NEW YORK JC Penney chief marketing officer Mike Boylson said today that he was satisfied with lead creative agency Saatchi & Saatchi’s response to the “Speed Dressing” fracas at the Cannes International Advertising Festival last month.
Publicis Groupe’s Saatchi apologized for the content of the ad, for which production company Epoch Films won a bronze Lion. The spot depicted a teenage girl and boy practicing how fast they can dress before meeting up at the girl’s house — presumably to fool around downstairs — without getting caught by the girl’s mom.
Epoch
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