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Red Tettemer scores with this Pennsylvania tourism effort introducing the Weavers, a fake group of cycling enthusiasts who zig when they should zag.
Sure, the basic idea is lifted from Spinal Tap. But the execution here is so spot-on and the humor so generally understated that it’s hard not to like these bullish bikers. And, by extension, come away with a positive image of Pennsylvania. Most agencies would’ve overplayed their hand and gone gonzo with the concept, robbing the campaign of its restrained ambiance.
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