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Confections maker Just Born of Bethlehem, Pa., has formed agreements with new licensing partners and established programs for Peeps, a marshmallow candy.
Launching this spring and around the Easter holiday, Peeps branded products will appear in nonedible form as fine china, plush toys, home scents and greeting cards.
The partnerships include a line of porcelain and ivory fine china giftware and home décor items by Lenox (pictured). The initial Peeps line will feature the bunny and chick icons sculptured in pastel colors and accented with 24-karat gold.
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