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Mindshare to defend Abbott Laboratories in global review

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Yet another big advertiser has thrown its media business into review: Abbott Laboratories is gearing up for a competition that will begin early next year, sources close to the client said Thursday.

The process is global in scope and driven by the desire of client management to cut costs, sources said. Incumbent Mindshare, a unit of WPP's GroupM, is preparing to defend.

Mindshare officials declined comment, and representatives of Abbott Labs did not immediately respond to Adweek's request for information.

All told, the company spends nearly $150 million annually on U.S.

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