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PayPal will invest big bucks to introduce its "global vision for the future of money" in a 45-second commercial during the first quarter of Super Bowl 50.
Crispin Porter + Bogusky will create the company's first-ever big-game commercial, which will air on the Feb. 7 CBS telecast. In the run-up to the event, 30-second slots have been reportedly selling for $5 million or more.
Details were scarce, but in a statement, Greg Fisher, the PayPal's vp of global brand marketing, described the ad as "more than a commercial."
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