Payless Awaits Pitches for $50 Mil.+ Media Account

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Payless ShoeSource is set to hear from five media agencies vying for its $50 million-plus media planning and buying account, sources said.

The company wants a single agency that can handle all of its media needs, sources said. The retailer’s media business has been split between Barkley, Evergreen & Partners in Kansas City, Mo., which handles planning and print buying, and StarLink, a division of Starcom MediaVest Group, which does broadcast buying.

The Topeka, Kan., company sent RFPs to media agencies in New York and the Midwest late last year, sources said.



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