Paulina Rubio Gets Milk | Adweek Paulina Rubio Gets Milk | Adweek
Advertisement

Paulina Rubio Gets Milk

Advertisement

Pop diva Paulina Rubio and her mother, actress Susana Dosamantes, will be the faces of the newest "Got Milk" campaign for Latin audiences.

The official campaign will be unveiled during an event in Miami on August 3. But a fan Web site has posted a picture from the Got Milk photo shoot, showing mother and daughter with twin milk mustaches.

The words "Causa y Efecto" ("Cause and Effect") on the ad copy refer to both Rubio's hit single of the same name, and to the mother-daughter commitment to drinking milk.

As with past "Got Milk" campaigns featuring Latin celebrities, ads are expected to run in Spanish-language publications.