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When 90 million Americans tuned into the Super Bowl in February, they were looking for an escape in more ways than just watching the game and downing a few beers. In January, employers had slashed 598,000 workers from their payrolls, wages were sinking, unemployment had hit 7.6 percent and people — everywhere — were suddenly afraid to participate in the most American of activities: shopping. So it was probably no wonder that most of the ads that fans would watch during the big game kept things light and took the humorous route.

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