Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ground Zero has launched a quirky and multifaceted California-only campaign for Parrot, a France-based provider of wireless communications technology. The work is timed to coincide with the state’s new hands-free cellphone driving mandate. Along with billboards and radio spots, the effort includes elements such as viral videos, wild postings, fake “parrot droppings” on cars and a letter-writing push on parrotsnotquails.com that jokingly attempts to persuade Gov. Schwarzenegger to impeach the California state bird (the quail) in favor of the parrot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in