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CHICAGO Paper Mate has enlisted 141 Worldwide to handle marketing services.
The WPP Group agency will work with sibling Ogilvy & Mather, Chicago, to develop the company’s 2005 integrated marketing campaign targeting teen and tween demographics. The shop also will develop radio events for the 2004 back-to-school season.
“Paper Mate is a dominant market leader, whose products are found in practically every office, home and classroom across the country,” said Jay Farrell, president and regional director, 141 Worldwide, North America, in a statement.
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