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Panera Bread's next lead creative agency will be its third in two years.
The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected to be completed in late July or early August.
Media spending on the brand is expected to rise to $94 million this year, a Panera representative said. That figure represents a substantial uptick from last year, when spending totaled about $59 million, according to Kantar Media.
C-K had handled the business since 2012 and Mullen before that.
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