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Pandora, the online music service that creates “radio stations” based on consumers’ musical preferences, is adding something else to the mix: commercials.
The service has experimented with audio ads but now will make them a regular part of the service, said Tim Westergren, Pandora’s founder. Westergren said the ads won’t be too obtrusive, though—just one 15-second commercial every “couple of hours.”
Clients for the service so far include Fox’s American Idol, speaker maker Bose and McDonald’s.
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