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BOSTON Beech-Nut said it has hired Palio Communications in Saratoga Springs, N.Y., as its lead marketing partner.
Dennis Warner, vp, marketing communications at the client, said: “We’re really excited to partner with them for strategy, research and creative needs. As a matter of fact, their insights were so in-sync with the direction we’re taking the company, we’ve already begun using some of their ideas.”
Palio, a unit of inVentiv Health, is best known for handling health-related brands and has worked on projects for GlaxoSmithKline.
“We’ve got a tremendous talent pool here with experience that runs the gamut from nutritional, to automotive, financial services, fashion, travel, packaged goods and, of course, healthcare.
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