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According to research by food and grocery expert IGD, 85 percent of consumer packaged goods manufacturers have either increased their investment in sustainability or kept it the same during the recession, in spite of the fact that just over two-fifths (42 percent) think the issue isn’t a high-enough area of concern for consumers.
While three-quarters (76 percent) of suppliers said they believe that sustainability will play a larger role in their trading relationships with retailers in the near future, 41 percent named stepped-up global competition for resources and 40 percent tagged more complex legislation as the two biggest threats to more widespread business sustainability in 2010 and beyond.
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