A new SUV ad featuring a family belting out an a capella version of Ozzy Osbourne's "Crazy Train" helped give Honda a big boost in consumer perception in June. CVS was the next on YouGov BrandIndex’s list of brand gainers for the month. The drug store chain benefited from Walgreen’s split with pharmacy benefit manager Express Scripts. BP, at No. 3, was the focus of a well-publicized lawsuit involving Kevin Costner and Stephen Baldwin over devices Costner’s company made to clean up the oil spill. YouGov polls people on their perception of 1,100 brands and assigns a score ranging from 100 to -100.
- July 16, 2012, 12:14 PM EDT
- Advertising & Branding
Advertisement
Latest News
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- Top Digital Publishers Praise Yahoo's Tumblr Deal
Popular Now
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Time.com Is on a Hiring Spree
- Embattled P&G CEO Out, Replaced by Predecessor
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
About the Author
Lucia Moses is Senior Editor (Data & Publishing) for Adweek. Follow
Comments

Email
Print
