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BOSTON Independent Thomas Marketing said it has been hired by Ovation Benefits Group as the first lead agency on the account of the employee benefits consulting and procurement firm.
Ovation in Farmington, Conn., previously handled such chores on a project basis.
The budget was not disclosed but is estimated in the six-figure range.
The agency in Hopkinton, Mass., is now tasked with creating advertising, direct marketing and collateral materials for the client. The first work includes graphics and collateral support for the company’s “2005 Connecticut Public Sector Healthcare Cost & Benefit Survey.”
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