Outcast Shifts Content, Sales Strategy

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Outcast is shifting the content and sales strategy for its digital video network at the gas pump. To provide more targeted programming for viewers and advertisers, Outcast announced Wednesday (Aug. 25) partnerships with three new media brands: CBS, HGTV and CNET. In addition, the company, which in June formed an ad sales network with PumpTop TV, is bringing all sales operations for the network inside.

The new deals end an exclusive arrangement with NBC Universal, which formerly handled all content for Outcast (formerly known as Fuelcast) and provided some sales representation.

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