Outcast, the digital out of home company formed by the merger between Fuelcast and Bhootan expanded its management team Tuesday (Nov. 4) naming Sean Lyden to the newly created position of vp of product strategy. Lyden joins Outcast from Yahoo where he served as senior manager of international product strategy.
In his new position, Lyden will develop Outcast's product strategy and drive continued innovation through a host of next generation interactive services.
"Sean's deep understanding of new media and track record of driving consumer acceptance of interactive services while increasing advertiser value will expand Outcast's leadership in delivering effective, measurable media for our advertising clients," said Nathan Gill, chief media officer, to whom Lyden reports.
Prior to Yahoo, Lyden held positions at Internet Brands, Move Inc. and The Walt Disney Company.