Out of Print: Marketers Who Severely Cut Back in '09

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For most traditional media, 2009 was an ugly year, but for print the tanking economy accelerated the digital migration for many large marketers.

Many big-spending categories made sharp cuts in print, according to Nielsen Co. data. Auto and light truck dealerships cut it 23 percent, real estate brokers 36 percent,  financial brokerage services 35 percent, hotels and resorts 31 percent, and automobile insurance 26 percent.

Ad spending overall fell 9 percent last year, per Nielsen. National magazine and newspaper spending fell 19.3

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