'The Other White Meat' Finally Cedes Its Place in the Pen

It’s a little difficult to talk about pigs—we mean the literal ones—as big business, until you consider that pork cranked sales of $97 billion in this country last year and added nearly $35 billion to the GNP. Much of that has to do with dining public’s positive image about pork, which in turn, has a lot to do with a famous tagline—“Pork: The Other White Meat.” The five-word phrase was among the most successful rebranding moves in the history of the food biz.