Orient Express Makes Quick Stop in New Patek Philippe Ad

How one luxe brand can advertise another

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For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly wouldn’t want to miss that train, so why not buy a decent wristwatch, too? Say, a nice Patek Philippe chronograph in rose gold? That’ll add another $79,800 to the old platinum card.

As we all know, brands that can command prices like this are not great in number.

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