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NEW YORK — Natural and organic supermarket retailer Wild Oats Wednesday announced that it was expanding its “Fresh Look” marketing and advertising campaign to include its entire 23 state, 109 store operation. Previously, the program had been test-marketed in just nine states in which the Boulder, Colo.-based retailer has stores.
The campaign includes weekly newspaper advertising inserts, direct mail, in-store signage highlighting sale items and specials, more competitive pricing in certain markets, and more strategic merchandising efforts, according to Wild Oats president/CEO Perry Odak.
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