DENVER Charter Baking Co. has selected TDA Advertising & Design to handle broadcast, print and online chores, as well as event marketing and package design following a review.
The first work for the client, whose brands include Rudi's Organic Bakery, will break this summer. Billings were not disclosed.
"We really wanted an agency that could bring some fresh thinking to our brands and the bread category. Understanding of the natural foods space was also critical and TDA has great experience here as well," said client vp, marketing Doug Radi.
TDA cd Jonathan Schoenberg added, "Rudi's Organic Bakery is a quintessentially Boulder brand, yet with unexpected, fifty-state availability. We're looking forward to making it as widely known as it is well loved."
Rudi's Organic Bakery is the largest certified-organic bread brand in the U.S. Its products are distributed nationwide.
Both the client and agency are located in Boulder, Colo. The work had previously been handled on a project basis and other contenders in the review could not be determined.
TDA's other clients include Celestial Seasonings, Cloudveil, GE and Titus Bicycles.