Orbitz Shifts Creative to Trailer Park

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Online travel site Orbitz today said it has shifted creative chores on its ad account to Trailer Park Studios in Hollywood, Calif., without a review.

The shift constitutes another loss for Interpublic Group’s Mullen.

Client rep Brian Hoyt said the fact that Trailer Park operates as a hybrid agency/production facility with many services in-house made it an attractive and less-expensive alternative. “It’s a matter of cost at the end of the day,” he said. Mullen’s MediaHub unit retains buying and planning chores.

The client spent $57 million on ads last year and $13 million through the first four months of 2009, per Nielsen.

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