Opportunity Knocks for Cellphone Accessories | Adweek

Opportunity Knocks for Cellphone Accessories


Unless you are Apple, it's not a particularly good time to be in the handset manufacturing business. Purchases of handsets fell 20% between January and April compared to the year prior, per the NPD Group, Port Washington, N.Y. However, the research firm discovered there is ample opportunity for cellphone and PDA accessories.

"With saturation increasing and the pace of new phone adoption slowing, there's still room to increase revenues from sale of mobile phone accessories like Bluetooth headsets, memory cards and car kits," said Ross Rubin, director of industry analysis at NPD in a statement.

Thirty-nine percent of mobile phone owners have not purchased any accessories. Although 60% of handsets purchased in Q1 could play music, only 2% of phone owners purchased music kits. While 80% of handsets are Bluetooth-enabled, only 18% of phone owners use it.