Opinion: Seeing Is Believing

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The profound effect of seeing your stats compared to someone else’s is inspiring, which is why seeing how you compare to others can be the ultimate motivation. That’s why data visualization is one of the “next big things” of the digital age. As it gains popularity, it’s going to be equally important to consumers, clients and agencies—for different reasons but the same motivators.

Let’s start with consumers. In the age of social media, status—driven by data—enables anyone to stand out in the crowd.

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