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Online video chat player OoVoo had planned to launch an advertising review but didn’t have the time.
Instead, new chief marketing officer Matthew de Ganon turned someone he trusted in the media agency world for advice. ID Media CEO Lynn Fantom introduced de Ganon to fellow Interpublic Group shop Gotham, and after a half-dozen meetings, de Ganon had found his company’s first lead creative agency.
Gotham CEO Peter McGuinness and his colleagues were “very aggressive,” said de Ganon.
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