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Online Video Gives Vacation Marketing a Boost

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NEW YORK Seeing is believing when it comes to choosing a destination for one's vacation -- and online video is all the rage.

So it's not surprising that travel marketers are using Web-based clips to lure potential tourists more than ever before.
 
In the latest example of this trend, the Las Vegas Convention & Visitors Authority has partnered with YouTube to create a brand page that marks Sin City's major foray into online video. The page has been up and running for three weeks.
 
The move also signals the growing commitment of YouTube parent Google to formalize travel video as a category and make it a more vibrant segment of the related user-generated material already on the YouTube site.
 
"We believe it makes a lot of sense for the travel industry because it is so experiential and sight-, sound- and motion-focused -- especially when it comes to online, which is very direct-response focused," said Rob Torres, managing director at Google Travel.


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