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Most marketers plan to increase their online video ad spending in 2010—though they’ll do so despite maintaining serious qualms about the medium.
According to a survey of ad agencies commissioned by the video network BrightRoll, a whopping 94 percent plan on increasing their Web video budgets this year. That’s despite the fact that nearly half say they’ve had a video campaign executed in a way other than they expected (17 percent), or they are unsure whether their campaigns have run as planned (31 percent).
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