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If they could extrude food out of their computers, they might do that. In the meantime, says a Deloitte report released last week, consumers are increasingly going online to guide their grocery shopping. Thirty-six percent have visited a food company’s Web site to get recipes; 33 percent have subscribed to receive e-mails/recipes/coupons from a food company; 23 percent have visited such a company’s Web site for product information.
Of course, the information shoppers find on the Internet can push them away from a product, and not just toward it.
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