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Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer.
Unlike other major media, online advertising spending increased in 2009, growing 2 percent to $55.2 billion, the research firm reported.
By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery.
Meanwhile, the Internet’s share of total media ad spending worldwide will jump from just under 12 percent in 2009 to 17.2
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