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Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will represent 39 percent of total ad spending in the U.S.
Some of the young, publicly traded companies that are not reaping the benefits of that growth are Rocket Fuel, down 73 percent since January; YuMe, down 38 percent; Tremor Video, 46 percent; and Millennial Media, 66 percent, the Journal reported.
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