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boston—O’Neil Griffin Bodi has leveraged its 17 years on New England Lottery business to win a share of the South Carolina Educational Lottery’s $7.5 million advertising account.
Manchester, N.H.-based O’Neil Griffin joined forces with New-man Saylor & Gregory, Columbia, S.C., to pitch the South Carolina assignment.
O’Neil Griffin was brought aboard on a consulting basis, but as the process wound to a conclusion, NS&G called on O’Neil Griffin to make the final creative presentation. Rawle-Murdy, Charleston, S.C.,
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