NEW YORK The One Club for Art & Copy said that it has added "brand gaming" as a new category in this year's One Show Interactive competition in recognition of the explosive growth of sponsored online games.
Also, Santa Clara, Calif.-based Yahoo! has returned for the second consecutive year as a major sponsor of the event, which will take place in New York on May 12.
With submissions up more than 14 percent over last year's 1,042, The One Show Interactive has also expanded the jury pool by five to 30.
The jury, chaired by Tribal DDB North American CEO Matt Freeman, includes:
Mauro Alencar of Blastradius, Vancouver, Canada
Suzana Apelbaum of AgenciaClick, Sao Paulo, Brazil
Sam Ball of Lean Mean Fighting Machine, London
Juan Luis Bastos of Zentropy, Madrid, Spain
Jeff Benjamin of Crispin Porter + Bogusky, Miami
Joakim Borgstrom of DoubleYou, Barcelona, Spain
Keith Butters of The Barbarian Group, Boston
Warren Corbitt of one9ine, New York
Dirk Eschenbacher of OgilvyOne, Beijing
Kevin Farnham of Method, San Francisco
Lorenzo Formenti of Noparki, Milan, Italy
Ze Frank of zefrank.com, Brooklyn, N.Y.
Toshiya Fukuda of 777interactive, Tokyo
Dominic Goldman of OgilvyOne, Singapore
Bob Greenberg of R/GA, New York
Angel Herraiz of Herraiz Soto & Co., Barcelona, Spain
Andy Hobsbawm of Agency.COM, London
Ashadi Hopper of Syrup, Sydney, Australia
Katerina Martchouk of Periscope, Minneapolis
Will McGinness of Goodby, Silverstein & Partners, San Francisco
Arnaud Mercier of elixir studio, Marseille, France
Sascha Merg of sas21.de, Hamburg, Germany
Brian Merrifield of Saatchi & Saatchi, Wellington, New Zealand
Nils Petter Nordskar of Virtual Garden, Oslo, Norway
Ted Persson of Greatworks, Sweden
Todd Purgason of Juxt Interactive, Newport Beach, Calif.
Vivian Rosenthal of Tronic Studio, New York
Sebastian Royce of Glue, London
Hirozumi Takakusaki of Dentsu, Tokyo
Marco Tinelli of Full Six, Levallois-Peret, France