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NEW YORK The One Club for Art & Copy said that it has added “brand gaming” as a new category in this year’s One Show Interactive competition in recognition of the explosive growth of sponsored online games.
Also, Santa Clara, Calif.-based Yahoo! has returned for the second consecutive year as a major sponsor of the event, which will take place in New York on May 12.
With submissions up more than 14 percent over last year’s 1,042, The One Show Interactive has also expanded the jury pool by five to 30.
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