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NEW YORK A NEC Corp. Web site that created a virtual “tree” out of consumers’ comments on environmental issues took home best of show at The One Show Interactive awards here last night.
It was the first time a non-U.S. shop—the Japanese client’s in-house agency, NEC Media Products in Tokyo—has won the honor in the digital show’s eight-year history.
Goodby, Silverstein & Partners in San Francisco landed the most awards, with five Pencils for its Discover Card and Hewlett-Packard interactive work.
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