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Johnson & Johnson has confirmed the selection of an Omnicom Group team led by BBDO to handle global creative duties on Johnson & Johnson’s line of baby products.
BBDO pitched the business in partnership with sister shop Roberts + Langer DDB, and that shop’s chief creative officer, Andy Langer, also will work on the business, a J&J representative confirmed.
Revenue on the account, which includes both traditional and digital duties, is estimated at $20 million.
The winning team succeeds Interpublic Group’s Lowe — which had handled the traditional business since 1991 — and digital shop Profero.
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