Omnicom Wants to Disrupt Healthcare Marketing With a Newly Forged Agency

Sharon Callahan will lead TBWA\WorldHealth

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Omnicom has decided it's time to disrupt healthcare marketing. Today the holding company announced the launch of TBWA\WorldHealth, combining the offices of agencies LLNS and Corbett to create a global network.

Sharon Callahan, a longtime veteran of Omnicom's healthcare division, will be CEO of the new unit while retaining her title as chief client officer of the larger Omnicom Health Group. Robin Shapiro, formerly president of Corbett, will serve as group president of the network's North American division under Callahan.

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