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To address the needs of retail marketers, Omnicom Group launched Monday (March 1) its newest agency, Retail 3, which stands for Retail Strategy, Retail Activation and Retail Metrics. The new firm will offer a full range of media and marketing services to drive traffic and sales in local markets, including custom and template creative services; media planning and buying; digital and social media services; direct marketing, e-mail and mobile communications; lead management; event activation; and co-op administration.
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