Omnicom Hatches Dedicated Unit for Nissan

Nissan United will be led by TBWA's Jon Castle

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Key Omnicom Group client Nissan is getting its own dedicated unit.

The new group, Nissan United, will comprise staffers from Omnicom agencies that already work for the automaker, including TBWA (creative), OMD (media), Critical Mass (digital), Interbrand (brand strategy) and Emanate (public relations). Hahuhodo, TBWA's creative partner on Nissan in Japan, also will be represented.

The new unit will be based in New York (inside TBWA\Chiat\Day's office on Madison Avenue) and led by TBWA's Jon Castle, the agency's global brand leader on Nissan.

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