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Omni Hotels this month is expanding its loyalty program, adding a new tier for its most frequent guests and new benefits to existing tiers and allowing guests to earn free stays.
Unlike most hotel loyalty programs, Omni Select Guest has eschewed the traditional point-accrual format, instead giving preferred guests certain service privileges during stays based on their level in the program. Under the changes, which go into effect April 27, that structure has not changed, but Omni has added a new black level in addition to the existing gold and platinum level for guests.
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