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NEW YORK Omnicom Media Group has shaken up the management of its global research and analytics operation. The company confirmed a reorganization of those global teams, which now report to OMG global account management president Kate Stephenson.
OMG also confirmed that Mike Hess, worldwide director of research and insight at ad shop OMD, had resigned to take a new post at another agency. He will not be replaced.
Reached this morning, Hess confirmed that he would move to another shop effective next week, but declined to provide further details because plans had not yet been finalized.
“Research and analytics is a crucial component to staying ahead of consumer trends and behaviors,” said Daryl Simm, chairman and CEO of OMG.
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