Andrew McLean is out as the U.S. CEO of Omnicom Media Group’s PHD unit and is being replaced by Monica Karo, who was previously OMD’s president, integrated accounts.
McLean assumed the role at PHD just 16 months ago, joining the company from WPP’s GroupM media network where he was worldwide chief business development officer. He could not be reached for comment and an OMD rep declined to elaborate on the circumstances of his departure. McLean, whose management style is said to have conflicted with those around him at PHD, has left the company and Karo’s appointment is effective immediately.
Karo previously led global media buying and planning for TBWA\Chiat\Day client Apple while at OMD, and in her new role she will continue her corporate job overseeing media for clients of Omnicom’s TBWA\Media Arts Lab, which was initially created to work on Apple.
PHD also announced other top changes involving OMD executives. Steve Williams, CEO of OMD Group U.K., has been named president of PHD N.Y.; and Craig Atkinson, president and chief digital officer of PHD U.S., was named chief operating officer of PHD, in addition to his current duties.
The new team will have a presence on both coasts, with Karo, currently based in Los Angeles, maintaining an office there as well as in New York. Williams and Atkinson will be based in New York.