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NEW YORK Omnicom Group’s OMD has successfully defended Henkel’s U.S. account, the client has confirmed. Estimated annual media spending is $60 million.
WPP Group’s Mediaedge:cia also competed for the business.
With the win OMD will be expanding its role with the client by providing new service offerings, including assignments to OMD’s new Ignition Factory unit, which the shop launched this summer with the arrival of new U.S. CEO Alan Cohen. The unit focuses on developing innovative uses of media designed to break through ad clutter and better engage consumers.
OMD will continue to handle buying and planning duties for the majority of the brands across the North American Henkel Corp.
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