OMD: Global Media AOY 2008

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For Omnicom Group’s OMD, 2008 proved to be a year of redemption after a difficult 2007, when the agency failed to capitalize on key opportunities and learned some painful lessons.

In June 2007, client Dell called a global creative and media review and invited holding companies to pitch one-stop marketing solutions. For OMD, it was a chance to convert its roughly $350 million U.S. Dell account into a global piece of business with annual spending of twice that amount.

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