Olympus "Blendtec"

Social media’s probably a good way to market cameras, since the devices themselves provide the means to share images and, by extension, personal experiences with others. So it makes sense for Mullen to cast a wide net as it introduces the multifunction Olympus E-P1. Facebook, Twitter and YouTube are in the picture (MySpace just can’t catch a break), with Blendtec viral videos anchoring the appeal. Tom from Blendtec (he’s like a crazy uncle you could probably outrun) stuffs various high-tech audio-visual gadgets into his blender and out pops the E-P1, which apparently blends the functions of those other devices.