Olympus "Blast Off"

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Is that a corkscrew the kid is using as fulcrum to launch the family camera into the air? (From this angle, it looks like the one I’ve got at home.) If so, one hopes it’s as sturdy as the Olympus camera claims to be, since Junior’s parents will probably need a glass or two of wine by the time they’ve sorted out this mess. In any case, the ad (via Deutsch, New York) does a lively job of positioning the Olympus Stylus SW as “the world’s toughest compact camera.”

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