Olympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'

Katie Ledecky crushes her own world record

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Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50) again on Friday. Here's what marketers need to know about the last 24 hours of the Olympics:

Michael Phelps on Olympic Future: 'I Am Not Coming Back in Four Years'

Ryan Lochte speculated that competitor Michael Phelps will be returning to the pool at the Olympic games in four years.

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